Retention Dashboard (warm-quartz-142, v2)
Retention Dashboard
Weekly retention
Day-7 retention held at 34% across the quarter, and day-30 settled near 18%. The Week-4 cohort now reads 31% once trial-only accounts were excluded from the denominator — in line with the trend.
| Cohort | Day 7 | Day 30 |
|---|---|---|
| Week 1 | 36% | 19% |
| Week 2 | 33% | 18% |
| Week 3 | 35% | 18% |
| Week 4 | 31% | 17% |
Method
Cohorts are keyed by signup week. Trial accounts are now excluded from the denominator; only paid signups count toward retention.
Priya: Fixed — trials were double-counted in the Week-4 denominator (a promo cohort). Excluded them and it lands at 31%. Thanks Mia, Jonas.